HOKA ONE ONE SPEED EVO R
Inertia is a funny thing. People will stay set in their ways simply because it’s easier – not because it works or because they’re happy about it.
Common examples include that buddy who sticks in a broken relationship, not wanting to fix a broken light, and as we learned today – shoe makers not wanting to change the design of their track spikes. Hoka One One, the running shoe company based out of Annecy, France has broken the mold with their Speed Evo R shoes.
With these runners, set to debut early next month during the Olympic Trials, Hoka has focused in on a portion of racing on the track that hasn’t gotten enough attention – the turns. Just about 60 percent of a race consists of left turns, and after doing this quick math in their heads, the folks at the French athletic company decided to build a shoe that reflected that fact. They achieved this by giving their Speed Evo R a set of asymmetrical spikes, making it so the left shoe makes up for the uneven force being applied on the lateral side of the shoe while the right shoe compensates for the force on the medial.
As Olympic medalist Leo Manzano described it – slipping and sliding on the track even the smallest amount can rack up milliseconds and even seconds of lost time – something that world class athletes can’t allow for while going for the gold. Keep your eyes out for these in stores and on the track in the upcoming summer games. Prices will start at $130.